Tableau is a Business Intelligence tool for the "analyst folk".
Tableau is fighting hard to win some market share in the big bad BI world with mammoths like IBM Cognos, Oracle, SAP BO and the rest of the biggies who have their tentacles entrenched in most corporations.
I am not one to evaluate how their back-end works or how fast or optimized they are. But their User Interface is one that rocks! It's the most intuitive, easy, and flexible user interface I have ever used.
Other than the fact that the world loves an underdog, here are some amazing reasons to love Tableau.
1. They removed that big brick wall called IT.
You can get access to your data, anytime, define it the way you want it.
2. Segmenting data in Tableau is easier than changing up a pivot table in Excel.
3. Tableau makes you think of segments you would've never thought of on your own.
The drag drop makes this feature even better!
4. Their data comparison views make you feel like you are using the Mac after years of using the PC.
5. Tableau does everything any other BI tool would do export data, schedule reports etc except for once it puts the data in the hands of those who struggle to get to it.
Clearly, I love Tableau!
My only caveat is one that holds true for any new technology.
Technology will give you data, but will never give you answers
If you have never used Tableau, and want to know what the ho-haw is about - Download their free trial here!
If you have used Tableau, let me know what you thought of it in the comments section!
Disclaimer: This is not an endorsement, I dont work for Tableau nor am I making any money off of this post.
Thanks!
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